SMRECRUITMENT
Content Lead
Salary
Job ID: #
£35,000
1232263
Location:
Hybrid
Plan and execute effective content strategies that delight both existing and potential customers
Lauch a monthly newsletter and build up a community of engaged individuals.
Create and execute on monthly Social Media plans in collaboration with our External Agency
Create interesting, engaging and helpful website content (solution pages, blog pages etc.) across the full marketing funnel
Utilise digital tools such as SEMRush, Google Analytics to create compelling content that is optimised for SEO
Work with internal stakeholders, customers and external influencers to manage and execute our webinar programme
Collaborate and speak with Customers and the Customer Success Team to create high impact case studies in written and video formats.
Monitor key competitors and use insight from their activity to help inform content strategies / improve our own content performance.
Utilise Hubspot (CRM) to draft e-mail marketing
Person Specification
If you have strong copywriting skills, experience with digital marketing and have an ability to work both independently and collaboratively to drive results, then you’ll be perfect for this role.
· An organised self-starter with an ability to work independently and collaboratively
· Strong copywriting and editing skills with an eye for attention to detail
· Excellent communication skills with an ability to work with multiple stakeholders across different functions
· At least 2 years’ experience in a content role
· Educated to degree level or equivalent level of experience
· Experience with using analytical tools such as Google Analytics, SEMRush, Ahrefs, Social Media analytics, Email marketing analytics etc. to extract insight and inform content deliverables / improve performance
· Data driven, with an ability to clearly communicate and report on performance
· Experience with utilising software tools and AI to for ideation and content creation to improve efficiency
· Experience of using CRM tools (i.e. Hubspot)
· A creative mindset - not afraid to test new ideas, fail fast and learn to drive improvements in performance
Apply Now
To apply please complete the contact form referencing the Job ID number:
1232263