Marketing for Growth: AI in Search, Demand Generation & Building High-Impact Teams

Date: Wednesday 15th October: 9.30am - 12:00pm

Venue: The Racquets Court, 3 College St, Newcastle upon Tyne NE1 8JG

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Join us for a morning of insight with Callum from Notify Technology, a leader in digital Health and Safety software. He’ll explore how data-driven B2B marketing drives growth — and how AI is transforming search, helping marketers better identify and engage their audiences.

You’ll also hear from Sarah Minto, founder of SM Recruitment, on how to build high-impact marketing and commercial teams. With over 15 years in recruitment, Sarah will share practical strategies for hiring the right people and avoiding common mistakes.

We’ll also highlight how SM Recruitment successfully placed a content and commercially skilled marketer into Callum’s team — a real-world example of aligning talent with business goals.
Ideal for senior marketers, business leaders, and anyone interested in B2B marketing, AI, and talent strategy.
 
Agenda:

• 9:30 AM – Arrival, Coffee & Croissants

• 10:00 AM – Welcome with Sarah Minto

• 10:10 AM – Keynote: Callum, Notify Technology

• Demand Generation + AI in Search

• 10:40 AM – Building High-Impact Teams with Sarah

• 11:00 AM – Q&A & Networking

• 12:00 PM – Event Close